Business calls to the company need to be answered promptly while observing proper phone etiquette. Any receptionist training course includes in its program the what, how, when, and why of phone interactions. Following a standard receptionist greeting script is an essential in creating a favorable image of the company to your customers. What drives a negative perception of the company is being made to wait and rudeness when answering the phone. Unpleasant customer experiences can be the reason for the tainted image and feedback about a business. Moreover, they will not think twice about transferring their transactions to your competitors. Client calls should be given prime importance and attended to promptly. When calls are not attended after the third (3rd) ring, the customer will likely put down the receiver and never call again. As a result, the company can say goodbye to potential revenues. If it can be avoided, calls should not be forwarded to a voicemail during office hours because it can be disappointing for clients who are not able to visit the company or are waiting for their call to be answered.