When somebody calls a business, practice, or company, the first person they will hear is the receptionist. Receptionist training always emphasizes the importance of proper phone etiquette because there is always the possibility of winning over a new client during a phone call. In addition to having a pleasant but professional telephone manner, receptionists should also undergo the right training in answering phone calls, interacting with people, and enhancing their social skills. It’s time for companies to recognize that the receptionist is a critical element of the sales process. Many receptionists feel like a ‘person looking in’ because they are not included in the hubbub of the main office, being alone on the front desk office of the business. But with proper training, receptionists will eventually become more empowered and confident; they now realize their niche in the business and the important role they play in generating sales and income for the business.